What are the Key factors to merge within the Search Engine Optimization (SEO) Project Plan?

In order to increase your website traffic, get a good ranking in the search engines, merge with the seo project plan the following factors should be taken care of from seo agency manchester:
•    URL name: unique keyword should be included at every page.
•    Domain name: a short keyword without hyphen should be chosen as it is easy to remember.
•    Domain extension: if you are into the global market then .com or .net should be chosen else country specific extensions like .uk for UK, .in for India, etc. for increase of traffic in a specific country.
•    You should also take care of the W3C standards. The W3C standard includes sitemap creation and submission in .xml -.htm – .txt format (any one of them).
•    The navigation structure should be kept simple.
•    Within the page content the keyword should be visible.
•    Heading should be in the H1 tag, sub heading in H2 tag, and category in the H3 tags. The page content should be in the smallest fonts.